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Why?

A SWOT analysis supports decision makers in identifying relevant factors for achieving certain goals.

How?

The project team identifies several Strengths, Weaknesses, Opportunities and Threats related to a project. The results are typically presented in a 2 x 2 matrix. You need to understand the community that a particular organisation is working with; this can be done via public forums, listening campaigns or informational interviews.

Ingredients

• Basic knowledge about the project plans.
• A sense of who the competition is..
• Critical colleagues to review and update your initial SWOT.

In practice

A SWOT analysis is typically used as a strategic tool in an early phases of a project, after the outline of the project is developed. The SWOT is often a basis for a go–no go decision.

Phase(s) of use

In the following project phase(s) swot analysis can be used:

• Analysis